PRODUCTICITY
by: JAMIE BOND
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Producticity is the node connecting Melbourne CBD and Geelong in an elaborate transportation network spanning between the micro-cities of Victoria. It brings the data centre and it’s rigid, lifeless typology from the outskirts of society into our city centres as they become some of our most prominent societal infrastructures.
In doing this though, another challenge faced when integrating data centres into the urban fabric is where to actually locate them. So, at its core, this project looks to dismantle the office type and bring the fragments to the data centre, rather than the other way round, and so we can now look to the potentials of data as an additional form of decentralised currency, like crypto and NFT’s, to be exchanged.
The site is charged by the kinetic energy produced by the cars on our freeway as well as the electric vehicles parked stationary in the charging terminal. It aims to ignite a lively civic presence in a type otherwise devoid of any soul, by inviting numerous privately owned entities in to lease out both its physical and digital space. A space that is highly customisable and free to be reprogrammed and adapted as needed by an individual or as part of a larger body.
Through the architecture, we seek to facilitate a cultural movement from working and basing our lives in the real world, to a hybrid type that is suspended somewhere between the two. Even the heat expelled by the footprint of our digital self is used to fuel the living, using the technology to change our urban spaces.
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